Aradhna Krishna

Aradhna Krishna is a professor of marketing recognized for her work in sensory marketing, examining how sensory cues such as touch, taste, smell, sight, and sound affect consumer behavior and decision-making. Krishna's research has influenced business strategies in branding, packaging, and customer engagement, highlighting the impact of sensory experiences on purchasing decisions and brand loyalty. As the Dwight F. Davis Professor of Business Administration at the University of Michigan Ross School of Business, she has authored works including the book "Sensory Marketing," which presents frameworks for utilizing human senses in competitive markets.

Krishna's expertise includes speaking engagements focused on neuromarketing and behavioral economics. She delivers keynote addresses at industry conferences, corporate events, and academic forums, providing research-based insights and practical examples of sensory strategies in marketing. Her presentations have been featured by speakers bureaus, offering accessible explanations of scientific concepts for executives and marketers.

Krishna contributes to the field through research, advisory roles with Fortune 500 companies, and thought leadership on topics such as multisensory digital experiences. Her work has received awards from organizations including the American Marketing Association. Krishna is known for advocating evidence-based marketing innovations that produce measurable business outcomes, establishing her as a resource for organizations seeking to enhance consumer engagement.