Antonio McBroom

Antonio McBroom is the CEO and Visionary of PRIMO Partners, a successful franchise developer of Ben & Jerry’s and Starbucks. With a proven track record in franchise entrepreneurship and real estate development, McBroom’s ultimate passion lies in developing tomorrow’s leaders through immersive business and leadership development programs.

McBroom has been featured in top-tier publications such as Entrepreneur Magazine, Black Enterprise, and QSR Magazine. He has received prestigious accolades including the MVP Multi-Unit Franchise Award, Ben & Jerry’s “Big O” Global Operator of the Year Award, and the University of North Carolina-Chapel Hill Distinguished Young Alumni Award. McBroom’s speaking engagements have inspired audiences of 150 to 1,500 people at events like the Blue Cross Blue Shield MLK Day of Service and the Unilever and Ben & Jerry’s Global Franchise Gathering.

At the core of McBroom’s message is PrimOS, his proprietary personal operating system designed to help leaders create extraordinary lifestyles. PrimOS uniquely blends self-awareness and servant leadership with passion and tenacity, offering a distinctive approach to personal and professional growth. Going from ice cream scooper to Ben & Jerry’s youngest franchisee and CEO of a $20M+ annual business, McBroom passionately pursues his goal of leaving a $10B+ legacy and impact on Black business excellence.

McBroom is a purposeful philanthropist who serves as an active member and international missionary leader at his church, New Hope. McBroom resides in North Carolina with his wife and two children. Through his multi-unit, multi-brand, and multi-state empire, McBroom created the Extra • Ordinary life he dreamed of, transforming his family and community in the process. In his book, “The self•ish SERVANT,” a hybrid memoir and business guide, McBroom shares the story behind his aspirational ascent.