Adi Jaffe, Ph.D.

Dr. Adi Jaffe is a psychologist trained at the University of California, Los Angeles, specializing in mental health, addiction, and personal transformation. Jaffe holds a doctorate in psychology from UCLA, where he has taught courses on addiction, research statistics, biological psychology, and behavioral neuroscience. He served as a lecturer in the UCLA Psychology Department for nearly a decade and as executive director and co-founder of a mental health treatment facility before launching IGNTD, a platform focused on changing perceptions and approaches to mental health and addiction.

Jaffe's expertise in addiction is informed by his personal experience overcoming substance use disorder. After a period of addiction and incarceration, he rebuilt his life, pursued advanced degrees in psychology, and graduated with honors from UCLA's doctoral program. This background provides Jaffe with a unique perspective and depth of understanding in addiction recovery and mental health advocacy.

Jaffe is the author of "The Abstinence Myth" and "Unhooked," both of which address addiction recovery and transformation. "The Abstinence Myth" presents a research-based framework for change, drawing on Jaffe's professional and personal experiences. His work has been published in academic journals, magazines, and online platforms, contributing to ongoing conversations about addiction, recovery, and mental health.

Jaffe's TEDx talks and public keynotes have reached a wide audience, and through IGNTD, he supports individuals, including those previously incarcerated, in accessing mental health resources. He has appeared on television programs such as "Good Morning America," "The Dr. Oz Show," "The Doctors," and "Larry King Now," as well as in documentaries and on podcasts including "Getting Curious with Jonathan Van Ness," "Almost Thirty," "Dr. Drew," and "Cleaning Up the Mental Mess with Dr. Caroline Leaf."

A former UCLA lecturer and author, Jaffe challenges stigma and traditional recovery models by integrating personal experience, research, and coaching. He provides practical tools for navigating change, addressing shame, and enhancing performance, supporting individuals and organizations in building cultures of trust, communication, and purpose. Jaffe combines scientific rigor with lived experience to inform his work in addiction recovery, mental health, and personal development.