A young female entrepreneur and health enthusiast, Abby Kircher combines her passion for innovation and nutrition to create a new way of healthy snacking as the CEO and co-founder of Abby’s Better.
Raised in Charlotte, North Carolina, Kircher has always been known to take on a leadership role, even from a young age. In 2015, when Kircher was just fifteen years old, she became invested in her health and creating a healthy lifestyle. It was during this time where she couldn’t help but notice the lack of options for foods that were both delicious and nutritious. With a drive to bridge the gap between taste and health, Abby took out her food processor, nuts, a few natural sweeteners, and began making an array of nut butter flavors and bites to create what is known today as Abby’s Better.
The startup has grown tenfold since its inception, moving its operations into a manufacturing facility in 2018 and cultivating a massive online following. It has registered more than $400,000 in e-commerce sales since the beginning of 2020. Kircher said she began to shift focus away from in-store sales to online in January of last year and never looked back.
Kevin Love, forward for the Cleveland Cavaliers and founder of The Kevin Love Fund, and Kate Bock, a Sports Illustrated cover model and former Victoria's Secret model, were introduced to Abby's Better through a current investor and company board member. Kircher said she was introduced to the pair and, almost immediately, they wanted to be involved with the startup. Kircher will work directly with Love and Bock on things like securing new retail partners, product launches and brand growth.
Today, Kircher is even more passionate and ambitious than ever to share her creations with the world. To those seeking a healthier path, Kircher offers the cleanest snacks made with all natural ingredients with a promise to never sacrifice taste. Kircher continues to inspire other young entrepreneurs to pursue their dreams, even if it means taking the road less traveled. Abby’s Better products can be found anywhere from local farmers markets to major food retailers around the East Coast and Midwest.
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