Lance Kalish, Co-founder of Yes To, dives deep into the early stage decisions he and his partner made to embark on the right strategy to build a brand that would possess genuine and sustainable brand equity as a means to maximize shareholder value. Too many startup companies concentrate on early stage distribution “wins” to establish revenue and cash flow early on, and these strategic blunders can often lead to the long-term destruction of a brand's equity. With wild stories and compelling insight Kalish demonstrates how to distinguish the best local and international distribution opportunities, and how to identify whether they are brand equity or value equity accretive, in this always popular and constantly refined presentation.
Lance Kalish, Co-founder of Yes To, relates the incredible story of how he and his partner built a skin care idea into one of the fastest growing and widely distributed global beauty brands in the world with a presence in 30,000 stores in over 30 countries—and how they accomplished this in less than 4 years. Citing knowledge and experience from having lived in multiple countries and from the relationships with contacts he developed from years of trading globally, Lance shares his insights on how to leverage international markets in the most effective way possible in order to build a sustainable and value-driven global brand.
How to take a small idea and make it a global player—from the co-founder of the fastest growing skin care brand in the world. As the "money guy" at Yes To, Kalish expertly explores and explains the process by which brands can leverage themselves globally, the finances behind decision making, and how to become a major player in your space quickly and efficiently while mitigating risk.
Lance Kalish is a keynote speaker and industry expert who speaks on a wide range of topics such as Brand Equity vs. Value Equity: Which are you Building?, Conquering Global Markets, One Hurdle at a Time and From Mini to Monster. The estimated speaking fee range to book Lance Kalish for your event is available upon request. Lance Kalish generally travels from Australia and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Nancy Twine, Brook Harvey-Taylor, Alexandra Wilkis Wilson, Barney Swan and Ethan Brown. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lance Kalish for an upcoming live or virtual event.
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