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John Winsor

Innovative Branding and Marketing Expert and Best-Selling Author

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 John Winsor Biography

John Winsor is a leading strategic marketing and product innovation thinker known for his work in open innovation, collaboration, co-creation, crowdsourcing and marketing. He is the CEO and founder of Victors & Spoils, the world’s first creative advertising agency built on crowdsourcing principles a business that Harvard Business School has covered in a case study and The New York Times Sunday Magazine wrote about in a cover story.

Before founding Victors & Spoils, Winsor was vice president and executive director of strategy and innovation at Crispin Porter + Bogusky, helping the company become Creativity magazine’s Agency of the Decade.

Prior to CP+B, he founded his own company, Radar Communications, in 1998 and sold it to CP+B in 2007. At Radar, Winsor used co-creation, strategy and academic-based market intelligence tools to help some of the country’s most progressive companies learn from key voices in their communities.

Winsor was a journalist before founding Radar, building a magazine publishing company devoted to sports that included mountain biking, in-line skating and extreme skiing. In 1990, he acquired the rights to publish a then-struggling magazine, Women's Sports & Fitness. Within three years, he turned that magazine around and launched several other highly profitable titles and events, including The Gravity Games. He sold the business to Condé Nast in 1998.

Winsor is a frequent industry speaker and respected author. He is also frequent writer for The Harvard Business Review, The Guardian and several marketing journals.

His books include: Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business; Spark: Be More Innovative Through Co-Creation; Baked In: Creating Products and Businesses That Market Themselves (with Alex Bogusky) and Flipped: How Bottom-Up Co-Creation Is Replacing Top-Down Innovation. Baked In, a best seller, was named an award winner in the marketing category for the 2009 800-CEO-READ Business Book Awards.

He was recently featured in the book Pioneers of Digital, a showcase of success stories from leaders in advertising, marketing, search and social media, which credited him with turning his “…wealth of communication and digital experience…into a crowdsourcing (ad)venture.”

Throughout his career, Winsor has been deeply involved in the start-up and technology communities. He was a founding investor in Nau, the sustainable clothing company, and has been on the board of directors of Black Diamond Equipment and Lijit Technologies.

Outside of work he pursues his passions of climbing, skiing, cycling and surfing. Among his accomplishments, he set the world record for the ascent and round-trip of Kilimanjaro.

Winsor earned a bachelor’s degree from Colorado College and an MBA from the Daniels College of Business at the University of Denver.

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Speaking Topics
  • Brand Out/Consumer In

    For decades now, marketing was dominated by a single philosophy: Brand Out. Having a conversation with consumers was hard and expensive. The means of communication were so difficult that outsiders—mostly agencies—had to be hired to make sure that all of the resources were marshaled in the right place at the right time to product the perfect message, usually a television spot, that ran on television for millions of dollars. The scarcity of choices meant that you had one shot. You had to do something defining. Something iconic. Those days are gone. Now instead of Brand Out, marketing is all about Consumer In. Anyone can shoot a video on their smartphone and change culture to their advantage. Now there are millions of producers creating messages on millions of channels, for almost no money at all. And, the best part is you can harness this abundance to your advantage. In this session, you will learn: 1. The tools available for flipping your marketing from Brand Out to Consumer In. 2. How Victors & Spoils goes about tipping culture to a brand’s advantage. 3. Examples of what works and doesn’t from projects with leading marketers, including Patagonia, Harley-Davidson and Coca-Cola.

  • Baked In: Creating Products and Businesses That Market Themselves

    In today’s world—in the same amount of time it takes to create an advertising campaign—it’s now possible to take all that consumer insight and actually bake it right into a new product. A product designed with a mission. A product with a story to tell. A product with the ability to sell itself. Can your organization create a product like this? There are some amazing examples of companies and products in which marketing and product design are being connected, and in the future, there will be many more examples. There is power unleashed when product and marketing spring from the same well of inspiration, fueled by the same stories and beliefs. In this session, you will learn: 1. How the most valuable brands, from Apple to Nike, bake their marketing into their product. 2. How to create the right structures and incentives that align marketing and product design. 3. How to accelerate your sales by not only aligning your product and marketing messages but also your relationship with customers and potential customers.

  • How Collaboration Grows Your Business

    Co-creation, crowdsourcing and collaboration have evolved from niche innovations to the future of business. Companies can no longer act in isolation from their environment. Fueled by digital tools, people demand access to brands, making it imperative for brands to place collaboration with consumers at their core. In the future, collaboration will touch every aspect of the business cycle, from production to consumption. In this session, you’ll learn: 1. How co-creation, crowdsourcing and collaboration have evolved in the last decade. 2. How collaborative production and consumption can help businesses be more social. 3. How to effectively apply crowdsourcing principles to your brand.

FAQs
  • HOW TO BOOK John Winsor?

    Our booking agents have successfully helped clients around the world secure talent like John Winsor for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for John Winsor, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for John Winsor or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK John Winsor?

    Booking fees for John Winsor, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire John Winsor, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR John Winsor?

    All American Entertainment has successfully secured celebrity talent like John Winsor for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book John Winsor for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent John Winsor or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for John Winsor or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

John Winsor

Innovative Branding and Marketing Expert and Best-Selling Author

Travels From:
Colorado, USA
Speaking Fee:

John Winsor Biography

John Winsor is a leading strategic marketing and product innovation thinker known for his work in open innovation, collaboration, co-creation, crowdsourcing and marketing. He is the CEO and founder of Victors & Spoils, the world’s first creative advertising agency built on crowdsourcing principles a business that Harvard Business School has covered in a case study and The New York Times Sunday Magazine wrote about in a cover story.

Before founding Victors & Spoils, Winsor was vice president and executive director of strategy and innovation at Crispin Porter + Bogusky, helping the company become Creativity magazine’s Agency of the Decade.

Prior to CP+B, he founded his own company, Radar Communications, in 1998 and sold it to CP+B in 2007. At Radar, Winsor used co-creation, strategy and academic-based market intelligence tools to help some of the country’s most progressive companies learn from key voices in their communities.

Winsor was a journalist before founding Radar, building a magazine publishing company devoted to sports that included mountain biking, in-line skating and extreme skiing. In 1990, he acquired the rights to publish a then-struggling magazine, Women's Sports & Fitness. Within three years, he turned that magazine around and launched several other highly profitable titles and events, including The Gravity Games. He sold the business to Condé Nast in 1998.

Winsor is a frequent industry speaker and respected author. He is also frequent writer for The Harvard Business Review, The Guardian and several marketing journals.

His books include: Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business; Spark: Be More Innovative Through Co-Creation; Baked In: Creating Products and Businesses That Market Themselves (with Alex Bogusky) and Flipped: How Bottom-Up Co-Creation Is Replacing Top-Down Innovation. Baked In, a best seller, was named an award winner in the marketing category for the 2009 800-CEO-READ Business Book Awards.

He was recently featured in the book Pioneers of Digital, a showcase of success stories from leaders in advertising, marketing, search and social media, which credited him with turning his “…wealth of communication and digital experience…into a crowdsourcing (ad)venture.”

Throughout his career, Winsor has been deeply involved in the start-up and technology communities. He was a founding investor in Nau, the sustainable clothing company, and has been on the board of directors of Black Diamond Equipment and Lijit Technologies.

Outside of work he pursues his passions of climbing, skiing, cycling and surfing. Among his accomplishments, he set the world record for the ascent and round-trip of Kilimanjaro.

Winsor earned a bachelor’s degree from Colorado College and an MBA from the Daniels College of Business at the University of Denver.

John Winsor Speaking Topics

  • Brand Out/Consumer In

    For decades now, marketing was dominated by a single philosophy: Brand Out. Having a conversation with consumers was hard and expensive. The means of communication were so difficult that outsiders—mostly agencies—had to be hired to make sure that all of the resources were marshaled in the right place at the right time to product the perfect message, usually a television spot, that ran on television for millions of dollars. The scarcity of choices meant that you had one shot. You had to do something defining. Something iconic. Those days are gone. Now instead of Brand Out, marketing is all about Consumer In. Anyone can shoot a video on their smartphone and change culture to their advantage. Now there are millions of producers creating messages on millions of channels, for almost no money at all. And, the best part is you can harness this abundance to your advantage. In this session, you will learn: 1. The tools available for flipping your marketing from Brand Out to Consumer In. 2. How Victors & Spoils goes about tipping culture to a brand’s advantage. 3. Examples of what works and doesn’t from projects with leading marketers, including Patagonia, Harley-Davidson and Coca-Cola.

  • Baked In: Creating Products and Businesses That Market Themselves

    In today’s world—in the same amount of time it takes to create an advertising campaign—it’s now possible to take all that consumer insight and actually bake it right into a new product. A product designed with a mission. A product with a story to tell. A product with the ability to sell itself. Can your organization create a product like this? There are some amazing examples of companies and products in which marketing and product design are being connected, and in the future, there will be many more examples. There is power unleashed when product and marketing spring from the same well of inspiration, fueled by the same stories and beliefs. In this session, you will learn: 1. How the most valuable brands, from Apple to Nike, bake their marketing into their product. 2. How to create the right structures and incentives that align marketing and product design. 3. How to accelerate your sales by not only aligning your product and marketing messages but also your relationship with customers and potential customers.

  • How Collaboration Grows Your Business

    Co-creation, crowdsourcing and collaboration have evolved from niche innovations to the future of business. Companies can no longer act in isolation from their environment. Fueled by digital tools, people demand access to brands, making it imperative for brands to place collaboration with consumers at their core. In the future, collaboration will touch every aspect of the business cycle, from production to consumption. In this session, you’ll learn: 1. How co-creation, crowdsourcing and collaboration have evolved in the last decade. 2. How collaborative production and consumption can help businesses be more social. 3. How to effectively apply crowdsourcing principles to your brand.

FAQs on booking John Winsor

  • How to book John Winsor?

    Our booking agents have successfully helped clients around the world secure talent like John Winsor for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for John Winsor, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for John Winsor or any other celebrity of your choice.
  • How much does it cost to book John Winsor?

    Booking fees for John Winsor, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire John Winsor, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for John Winsor?

    All American Entertainment has successfully secured celebrity talent like John Winsor for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book John Winsor for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent John Winsor or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for John Winsor or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

John Winsor is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book John Winsor for your event is available upon request. John Winsor generally travels from CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Bruce Nussbaum, John Maeda, John Hagel, Richard Saul Wurman and Tony Hsieh. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Winsor for an upcoming event.

John Winsor Speaking Topics

  • Brand Out/Consumer In

    For decades now, marketing was dominated by a single philosophy: Brand Out. Having a conversation with consumers was hard and expensive. The means of communication were so difficult that outsiders—mostly agencies—had to be hired to make sure that all of the resources were marshaled in the right place at the right time to product the perfect message, usually a television spot, that ran on television for millions of dollars. The scarcity of choices meant that you had one shot. You had to do something defining. Something iconic. Those days are gone. Now instead of Brand Out, marketing is all about Consumer In. Anyone can shoot a video on their smartphone and change culture to their advantage. Now there are millions of producers creating messages on millions of channels, for almost no money at all. And, the best part is you can harness this abundance to your advantage. In this session, you will learn: 1. The tools available for flipping your marketing from Brand Out to Consumer In. 2. How Victors & Spoils goes about tipping culture to a brand’s advantage. 3. Examples of what works and doesn’t from projects with leading marketers, including Patagonia, Harley-Davidson and Coca-Cola.

  • Baked In: Creating Products and Businesses That Market Themselves

    In today’s world—in the same amount of time it takes to create an advertising campaign—it’s now possible to take all that consumer insight and actually bake it right into a new product. A product designed with a mission. A product with a story to tell. A product with the ability to sell itself. Can your organization create a product like this? There are some amazing examples of companies and products in which marketing and product design are being connected, and in the future, there will be many more examples. There is power unleashed when product and marketing spring from the same well of inspiration, fueled by the same stories and beliefs. In this session, you will learn: 1. How the most valuable brands, from Apple to Nike, bake their marketing into their product. 2. How to create the right structures and incentives that align marketing and product design. 3. How to accelerate your sales by not only aligning your product and marketing messages but also your relationship with customers and potential customers.

  • How Collaboration Grows Your Business

    Co-creation, crowdsourcing and collaboration have evolved from niche innovations to the future of business. Companies can no longer act in isolation from their environment. Fueled by digital tools, people demand access to brands, making it imperative for brands to place collaboration with consumers at their core. In the future, collaboration will touch every aspect of the business cycle, from production to consumption. In this session, you’ll learn: 1. How co-creation, crowdsourcing and collaboration have evolved in the last decade. 2. How collaborative production and consumption can help businesses be more social. 3. How to effectively apply crowdsourcing principles to your brand.

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to John Winsor

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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