Xenia Tchoumi

Xenia Tchoumi is a Swiss-Italian entrepreneur, fashion influencer, published author, and public speaker whose career spans luxury fashion, digital media, and business strategy. Based in London, Tchoumi holds a degree in science of economics and is fluent in six languages: Italian, Russian, English, German, French, and Spanish. Before launching her digital business, she gained experience at financial institutions including JP Morgan Chase, Merrill Lynch, and the London hedge fund Duet Group, and was offered a full-time position in investment banking before choosing to build her own company.

Tchoumi first gained public attention as the 1st runner-up and Miss Photogenic in the Miss Switzerland pageant, an achievement that led to an appearance contract from the Miss Switzerland organization. She has since become recognized as a digital entrepreneur in the luxury fashion sector, working as a keynote speaker, brand strategy consultant, brand ambassador, digital creator with an audience exceeding 10 million, and author. Tchoumi runs a consulting firm specializing in brand development, marketing strategy, and digital transformation for luxury brands and businesses. She has collaborated with brands such as Dior, Bulgari, Ferragamo, Tom Ford, Chopard, Fendi, and IWC. Her work has been featured in publications including Vogue, Vanity Fair, Harper's Bazaar, and Elle.

In addition to her brand ambassador roles, Tchoumi hosted the Italian TV show "L'Italia Che Funziona," interviewed business leaders in French on "La Recette De Mon Succès," and contributed columns to Haute Living Magazine and Le Grand Mag. She made her catwalk debut at New York Fashion Week for Jovani.

Beyond fashion, Tchoumi is active in promoting female empowerment, entrepreneurship, and digital transformation. She has delivered four TEDx talks and spoken at the United Nations, where she addressed the power of digital women and was nominated as an ITC SheTrades ambassador. Tchoumi has presented at the Swiss Economic Forum, Credit Suisse, JP Morgan, UBS, and universities including Imperial College and the London School of Economics. She was named among the 99 most influential women in the world by AskMen in the influencer category.

Tchoumi is the author of "Empower Yourself," a self-help book focused on independent thinking, female empowerment, resilience, and navigating social conditioning, drawing from her experiences as an entrepreneur in male-dominated industries. She addresses the challenges of social media, openly discussing setbacks and advocating for transparency and empowerment in the workplace. Through her consulting and keynote speeches, Tchoumi explains social media algorithms, influencer marketing strategies, and negotiation tactics for brand campaigns. Her expertise in financial strategy, multilingual communication, and global digital branding positions her as a resource for entrepreneurs and business leaders in the luxury fashion and digital media industries.