The Punk Marketing Guys

Punk Marketing: A new form of marketing that rejects the status quo and recognizes the shift in power from corporations to consumers. If you're ready to rock, keep reading...

Punk Marketing Punk Marketing is defined as a rebellion against tradition, an attitude that says the same old thing doesn't work any more. Based on their best-selling book, Richard Laermer and Mark Simmons take an irreverent, no-holds-barred look at today's marketing landscape, and how consumers interact with advertising. There are many media outlets clamoring for attention, and the advertising din has made it nearly impossible to stand out using traditional styles. Punk marketing looks at how non-traditional methods of marketing are needed to reach your specific markets.

Punk Marketing Speakers Noted author, PR pro and TV co-host Richard Laermer (TLC's Taking Care of Business) and creativity guru and ad agency alum Mark Simmons, combine their considerable experience and wit to jolt audiences into a new understanding of marketing's ever-changing arena. As such, long-held beliefs like "any publicity is good publicity" have been replaced by a new paradigm: "mediocre marketing does more harm than doing nothing." Blunt, fair, fearless and outrageous - just like the marketing style they espouse - Laermer and Simmons explicate the marketing techniques and methods of the future, involving the new standards of cyber-socializing, story-telling, emerging technology and the increasingly tricky business of crafting emotional connections.

Punk Marketing Presentations In their keynote presentations, Mark and Richard show businesspeople how to use new, creative and unexpected ways to knock consumers off balance, surprise them and engage them. Heralded as, "Exciting, outrageous, innovative, provocative and cutting-edge, with a very professional demeanor and high-level of humor, they provide sound analysis and prescient content to forward-thinking marketers.

The Punk Marketing Guys are available individually or together as a unit, to speak at conferences, seminars or even coffee klatsches about Punk Marketing.