Tawni Nazario-Cranz

Tawni Nazario-Cranz is a global business executive with more than 25 year of experience working for some of the world’s most innovative companies. As a leading business strategist and culture transformer, she drove Netflix, Signalfire, Waymo, Cruise, Bausch & Lomb, FedEx Kinko’s and other top companies to record-breaking success.

During Tawni’s decade at Netflix, she built out the company’s operations internationally and drove rapid global growth (#NetflixEverywhere). As a trusted business leader, she built and scaled Netflix’s culture, infrastructure & systems, talent capability in line with their transformative growth and was a key C-suite executive mind & voice that led to Netflix's ability achieve sustainable exemplary results. Her ability to lead business strategy and drive culture transformation played a key role in Netflix’s ability to sustain unprecedented growth throughout her tenure.

Beyond Netflix, Nazario-Cranz scaled and built out the core HR functions at Waymo, Cruise Automation, Bausch & Lomb and FedEx Kinko’s. She is known for creating and growing differentiated, high performing cultures that are anything but ordinary. Nazario-Cranz believes companies are most successful when they intentionally seek to improve their culture year over year; the status quo is never good enough.

Nazario-Cranz is known as a trailblazer in the Silicon Valley and business world. She authored Netflix’s Unlimited Maternity & Paternity Leave and co-authored the company’s first culture deck, which Sheryl Sandberg describes as, “the most important document to ever come out of the [Silicon] Valley.” She also contributed to and co-authored Netflix’s most recent culture desk release.

When not busy transforming cultures and driving global growth, you will find Nazario-Cranz spending time investing back in her community (she is part of numerous Silicon Valley venture capital firms), building out her family-owned vineyard (Nazario Ranch Vineyards) or hanging out with her daughter Maya and sons Ryan and Hayden.

Nazario-Cranz is a graduate of the Drucker Graduate School of Management and University of California, Santa Barbara.