Sydney Sloan

Sydney Sloan is a marketing executive whose career spans decades of driving growth across influential technology companies in the B2B SaaS industry. Sloan has held marketing leadership roles at both pre-IPO and post-IPO companies, including a 17-year tenure at Adobe, where she built a foundation in enterprise marketing, customer strategy, and go-to-market execution.

Sloan's path to chief marketing officer roles began at Alfresco, where she led the company's marketing organization through a significant transformation, transitioning Alfresco Software from an open-source technology to a modern platform for CIOs. She later served as CMO at Salesloft, a revenue workflow platform, where she helped scale the company tenfold, expanding the marketing team as the company grew from series C to E and achieved a multibillion-dollar valuation. At Salesloft, Sloan scaled revenue from $16 million to more than $135 million in three and a half years. She then became the first CMO at Drata, a compliance automation software company recognized on multiple G2 Best Software Awards lists and LinkedIn's Top Startups ranking.

As CMO Advisor to G2, Sloan contributes to the strategic direction of the world's largest software marketplace. Her insights on the evolving B2B buying landscape, including the increasing use of large language models for research, have positioned her as a recognized voice in the technology marketing sector. Sloan is known for speaking at industry events and on podcasts, sharing expertise on go-to-market strategy, account-based marketing, and the future of software buying.

In addition to her executive roles, Sloan serves as an advisor for Scale Venture Partners and is a limited partner at Stage 2 Capital, where she advises founders and leaders on go-to-market strategy, brand, strategic partnerships, customer journey, and employee culture. She supports B2B software companies in achieving category leadership and global expansion through holistic marketing plans, M&A integrations, and product launches. Sloan is also recognized for her commitment to diversity and inclusion, serving as a master mentor at Women in Revenue, a co-sponsor of WISE (Women in Sales Everywhere), and previously leading Salesloft's DEI program. She was named among the Top 100 Female B2B SaaS Pipeline Pioneers by SalesIntel. Sloan's career is defined by measurable impact, category creation, and mentorship in B2B marketing.