Susan Feldman

Susan Feldman is an entrepreneur and e-commerce innovator known as the co-founder of One Kings Lane, an online marketplace that influenced the way consumers shop for home décor. Drawing on more than two decades of executive experience at fashion brands such as Ralph Lauren, Polo, and Liz Claiborne, Feldman brought merchandising expertise and business strategy to the digital retail sector. Under her leadership, One Kings Lane became a destination for consumers seeking curated home goods, leading to its acquisition by Bed Bath & Beyond.

Feldman co-founded In The Groove, an online resource and marketplace curated for aging females.

Following her work in home décor, Feldman launched In The Groove, a digital lifestyle platform focused on women over 50. Addressing a gap in media representation, she developed a community that offers curated content on style, beauty, wellness, and culture for this demographic. Feldman’s approach to identifying underserved markets and building brands that connect with audiences has positioned her as a leader in retail and digital media.

Feldman is recognized for her expertise in brand development, advocacy for women over 50, and commitment to inclusive communities. She is a public speaker, sharing insights on entrepreneurship, reinvention, and consumer engagement. Feldman’s career reflects her adaptability in navigating transitions and her dedication to supporting others in redefining possibilities at every stage of life.