Steve Krug

Steve Krug is a renowned user experience and usability design expert, best known for his influential book "Don’t Make Me Think," a cornerstone text in the field of web usability. With over three decades of experience, Krug has dedicated his career to simplifying the way people interact with technology by advocating for intuitive, human-centered design. His practical, common-sense approach has made complex usability principles accessible to designers, developers, and business leaders alike.

In addition to his bestselling book, which has been translated into multiple languages and widely adopted as a teaching resource, Krug authored "Rocket Surgery Made Easy," a guide that demystifies usability testing and empowers teams to integrate it into their design process. Through his consulting practice, Advanced Common Sense, he has advised organizations ranging from start-ups to Fortune 500 companies, including Apple, NPR, and the International Monetary Fund.

Known for his engaging style and ability to cut through jargon, Krug has become one of the most respected voices in UX, shaping how websites and digital products are designed around user needs. His work continues to inspire new generations of designers to prioritize simplicity, clarity, and empathy in creating better digital experiences.