Stephen Woessner

For nearly two decades, Stephen Woessner has been in the trenches consulting with hundreds of clients and teaching them how to leverage digital marketing tactics like search engine optimization (SEO), social media, and e-mail to expand into new markets, introduce new products, decrease costs, and increase revenue. Woessner is a digital marketing authority, bestselling author, speaker, and educator.

Woessner is also an entrepreneur and has made costly mistakes along the way. He built one of his previous companies up to a valuation of $10 million and enjoyed significant success as a result of digital marketing leadership. However, he also lost millions when the dot com bubble imploded. This expensive lesson taught Woessner the valuable principle of always measuring the return on investment (ROI) before any action is taken.

Woessner’s practical and tactical training sessions and keynote presentations are exactly aligned with his ROI principle. He has eliminated the guesswork of selecting keywords so attendees can learn how to predict the number of new visitors each keyword will provide their Website before they invest the time of optimizing their site’s content. Woessner also developed a mathematical process that can be used to predict the increase in online sales a business can achieve based on the keywords selected. In addition, Woessner designed a social networking strategy that can increase traffic to a Website by 23 percent and conversion rates by 780 percent.

Ultimately, attendees of Woessner’s training sessions and presentations have commented that the most valuable benefit is that his processes empower executives, business owners, and managers so they can implement digital marketing steps themselves without needing technical skills.

Woessner also serves as the business education coordinator and a business counselor at the University of Wisconsin-La Crosse Small Business Development Center. He has been quoted in Inc. Magazine, E-commerce Times, B-to-B Online Magazine, Counselor Magazine, The Milwaukee Journal-Sentinel, and other media for his digital marketing insights. He frequently teaches training sessions throughout the University of Wisconsin System including the prestigious UW-Madison School of Business.

Woessner is a best-selling author. His first book is entitled The Small Business Owner’s Handbook to Search Engine Optimization. The book has been ranked as high as the #3 bestselling book on Amazon.com United States, #1 on Amazon.com United Kingdom, and #16 on Amazon.com France for its category. His latest book is entitled Increase Online Sales through Viral Social Networking and was released in March 2010. He is currently writing his third book.

 Woessner earned his MBA and Bachelor of Science in marketing from UW-La Crosse. Woessner is also a graduate of Black Hills State University and the Community College of the Air Force. He lives in La Crosse, Wisconsin with his wife and daughter.