Simone Luna Louise Söderlund Giertz, better known as Simone Giertz, is a Swedish inventor, maker, robotics enthusiast, TV host, and professional YouTuber. She has also previously worked in MMA sports journalism, and as an editor for Sweden's official website Sweden.se
Giertz has named the Disney cartoon character Gyro Gearloose as one of her earliest inspirations. She studied engineering physics in college but dropped out after a year, going on to study at Hyper Island in Stockholm, and took an interest in programming and robotics. Giertz's interest in electronics began in 2013; she made a toothbrush helmet for a children's show pilot episode on electronics, which was uploaded to YouTube after not being picked up, starting her YouTube career.
Giertz brands herself as "the queen of shitty robots" and runs a YouTube channel where she employs deadpan humor to demonstrate mechanical robots of her own creation to automate everyday tasks; despite working from a purely mechanical standpoint, they often fall short of practical usefulness, for comic effect. Giertz's creations have included an alarm clock that slaps the user, a lipstick applier, and one that shampoos the user's hair. When building her robots, Giertz does not aim to make something useful, instead coming up with excessive solutions to potentially automatable situations.
In 2016, Giertz joined Tested.com, collaborating with Adam Savage on her first project, the Popcorn Feeding Helmet. In 2017, she hosted the comedy TV show Manick with Nisse Hallberg on Swedish TV6. The basic premise of the show is that the hosts invent funny creative solutions to everyday problems.
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