Simona Artanidi

Simona Artanidi is recognized in Italy for her expertise in business etiquette, professional image, and hospitality. A journalist and communications specialist by training, Artanidi has contributed to the promotion of good manners and hospitality both in Italy and internationally.

Artanidi began her career as an editor at the international publishing house "Child's Play," based in Swindon, United Kingdom, and later became head of its Italian office. In Italy, she collaborated with Serie A sports clubs as head of editorial, communications, and public relations, working with athletes, managers, entrepreneurs, politicians, and entertainment professionals.

Artanidi founded and directed Etiquette, an internationally distributed magazine focused on bon ton, the art of entertaining, and lifestyle. She also established Etiquette Academy Italy, the first Italian school dedicated to etiquette, business etiquette, and hospitality etiquette. The academy is recognized as a leading institution in the sector.

Artanidi introduced the roles of Certified Corporate Etiquette Consultant and Certified Children's Etiquette Consultant in Italy, personally training professionals who now work in both national and international markets. She is a partner of several organizations, including the Society of Certified Etiquette Trainers, an internationally recognized professional association adhering to a strict code of ethics.

Artanidi founded the Club del Buon Vivere, a traveling initiative promoting Italian craftsmanship in Italy and abroad, which attracted more than 1 million visitors and earned her the Golden Cypraea journalism award for promoting Made in Italy worldwide. Her work has been featured in major publications such as Panorama, Style, Corriere della Sera, Venerdì di Repubblica, Flair, and Grazia. She also collaborates with various newspapers and television channels as an author on topics related to Italian hospitality and the art of entertaining.

Artanidi is the author of several publications, including "Business Etiquette, lo stile nelle relazioni d'affari," "Il galateo — le buone maniere scendono in campo," and "Galateo del Business," a business etiquette manual in e-book format. She also wrote "Il Bon Ton del Gioiello," a guide to enhancing everyday life through refined manners. Specializing in hospitality bon ton, luxury shopping experiences, and public speaking, Artanidi leads Etiquette Italy as CEO and founder, providing courses and training programs that support professionals and organizations in developing interpersonal skills and professional presence.