The Tampa, FL-based band released Upside Down, their third full-length, on October 7th via Equal Vision Records. The album was recorded in Los Angeles, CA with producers Brandon Paddock (Panic! At The Disco, Avril Lavigne, Pentatonix), Erik Ron (Saosin, Panic! At The Disco) and Mike Green (5 Seconds of Summer, All Time Low, Cassadee Pope). The release was noted as one of the “Most Anticipated Albums of 2016” by Alternative Press Magazine and follows the band’s sophomore album, Duality, which debuted at No. 18 on the Billboard Independent Chart, No. 81 on the Billboard Top Current Chart, and No. 86 on the Billboard Top 200 Chart; And the band’s debut full-length, Cinematics, that was released in September 2012, debuting at No. 1 on the Billboard South Atlantic Heatseekers Regional Chart, No. 4 on Billboard Heatseekers Chart, No. 9 on Billboard Next Big Sound Chart, No. 38 Independent Chart, and even broke into the Billboard Top 200 chart at No. 174. Set It Off formed in 2008 and is comprised of Cody Carson (vocals), Dan Clermont (guitar), Zach DeWall (guitar) and Maxx Danziger (drums).
Upside Down sonically takes a brighter sound than previous releases and offers the band’s most pop-driven anthems to date. Bold electronic elements guide loud, driving rock instrumentations with guitar riffs as catchy as the choruses and an overall feel-good, dance-worthy vibe throughout. On Upside Down, Set It Off commands attention and brings authenticity back to pop music in a bold and unapologetic way.
Discussing the band’s hardships with people they’ve worked with, how they’ve coped with current events going on in the world, and reflecting on past personal relationships of past and present, Upside Down covers a wide spectrum lyrically – creating a dynamic and distinctly human experience. “I feel like it’s important to be honest, to be yourself. To me, I like how genuine the album is, I love the guys in my band because of the people they are and how real they are, and how real we are with everyone else. That’s what I like with our connection with our fanbase too. And that’s what I want people to take away from all of this...people just seeing us as people. That realness is what is most important to me.”
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