Scott Brinker

Scott Brinker is recognized at the intersection of marketing and technology as the creator of the Marketing Technology Landscape, an annual supergraphic that serves as a widely referenced resource in the marketing industry. Brinker launched the Chief Martec blog to examine the intersection of marketing, technology, and management, which led to the development of the first marketing technology landscape supergraphic. The martech landscape now tracks more than 15,000 products, reflecting the sector's significant expansion.

Brinker's background includes experience as a software entrepreneur and web agency leader, developing web applications for companies such as Citrix and Siemens. He co-founded and served as president and chief technology officer of Ion Interactive, a SaaS platform for interactive content. Brinker holds degrees in computer science from Columbia University and Harvard University, as well as an MBA from MIT as a Sloan Fellow. His combination of technical and marketing expertise has contributed to his influence in the martech industry.

Brinker is the author of the book "Hacking Marketing," which explores the application of agile software development concepts to marketing. He is also the co-author of the Wall Street Journal best-seller "The New Automation Mindset," which discusses leveraging artificial intelligence and automation in business processes. His articles have appeared in Ad Age, Adweek, Harvard Business Review, Information Week, and TechCrunch, focusing on the integration of technology and marketing strategy.

Brinker co-founded the MarTech Conference and served as its program chair. He has also served as vice president of platform ecosystem at HubSpot, where he developed the company's technology partner program. Through chiefmartec.com, Brinker provides strategic guidance on platform strategy, ecosystem design, and go-to-market approaches in marketing technology and artificial intelligence. He delivers keynotes and webinars on martech strategy, AI in marketing, and the evolution of marketing technology for conferences and organizations globally.