Sarah Merrill

Sarah Merrill is a social media expert, influencer, and comedy writer recognized as the creator of "Big Kid Problems," a digital platform focused on the daily challenges of adulthood and navigating the modern world. Merrill launched the platform as an anonymous Twitter account during her senior year of college, which later developed into a comprehensive media brand. With a background in public relations and early experience at major brands including L'Oréal, Merrill identified the potential of her growing online community and expanded her efforts beyond a personal project.

After relocating to New York City, Merrill broadened "Big Kid Problems" to Instagram, where her humor and relatable content attracted significant attention and increased her audience. The platform evolved to include merchandise, brand partnerships, a publishing deal, and a podcast, reaching over half a million followers. A collection of her original jokes was published by Andrews McMeel, establishing her as a prominent voice in millennial humor and lifestyle content. Merrill also provides consultancy services, working with brands to develop effective social media strategies and build engaged audiences.

Merrill has appeared on the Emmy Award-winning "Steve Harvey Show" to present "Social Media 101" segments, offering digital skills to a national television audience. She has spoken at conferences and universities, including University of Connecticut Social Media Day, sharing expertise on social media growth, millennial entrepreneurship, and women in business. Her keynote topics include building social media strategies, the business of influence, and transitioning from corporate roles to entrepreneurship.

Merrill further expanded her content with the "Big Kid Problems" podcast, a weekly show featuring experts, celebrities, and comedians discussing real-life challenges for people in their twenties and thirties, as well as "Bottle Service," a podcast about pregnancy and new motherhood. Merrill's blend of humor and practical insight has cultivated a dedicated community and positioned her as a leading voice in social media, digital marketing, and influencer strategy. Her progression from a college Twitter account to a multifaceted media brand highlights entrepreneurship, adaptability, and the impact of authentic storytelling.