Sarah Evans

Sarah Evans is a digital communications strategist recognized for her work at the intersection of public relations, social media, and emerging technology. With more than two decades of experience in communications and digital PR, Evans combines media instinct, digital-first thinking, and brand-building expertise across her engagements. She is known as the creator of #journchat, one of the first live weekly chats connecting PR professionals with journalists on Twitter. The initiative received national attention and was featured in news outlets including CNN and NBC News.

Evans was the founder and CEO of Sevans PR, a digital PR agency acquired by Zen Media, where she led the firm in developing social and digital PR strategies for brands such as PayPal, Cisco, SAP, MGM International, Walmart, and Cox Communications. Her work includes raising more than $161,000 in three weeks for a Chicago-area crisis center exclusively through social media and participating in the Guinness Book World Record-holding #beatcancer team. Evans has been featured in Vanity Fair's "America's Tweethearts," Forbes' "14 Power Women to Follow on Twitter," and Entrepreneur's "Top 10 Hot Startups."

Evans serves as partner and head of PR at Zen Media, a B2B PR and marketing agency focused on technology-driven and high-growth companies. At Zen Media, she leads PR strategy and earned media initiatives, guiding brands through AI-driven visibility using her proprietary Reputation+ methodology, a data-driven and AI-powered approach to building brand credibility, trust, and authority.

In addition to her agency work, Evans is a thought leader and content creator in the communications industry. Her experience spans traditional media relations to AI-native communications, and she has developed frameworks used by organizations from startups to Fortune 100 companies to navigate AI-driven visibility. Evans hosts "The Visibility Equation," a live show on LinkedIn, is recognized as the top business writer on HackerNoon, and launched AskSarah.ai, her AI digital twin. She also publishes PR@ctical, a newsletter on Substack and LinkedIn that explores the impact of AI on communications and brand strategy.

As a keynote speaker, Evans addresses topics including corporate strategy, creativity, data, entrepreneurship, marketing, social media, strategic leadership, and technology. Her insights have been featured in Ragan, PRNEWS Strategic Series, Marketing Brew, G2, HackerNoon, Entrepreneur, Grit Daily, and The AI Journal. Evans is known for her ability to anticipate and adapt to shifts in media, from the early days of Twitter to the evolution of AI in communications.