Sara Wilson

Sara Wilson is a digital content strategist, Gen Z marketing expert and Facebook/Instagram alum who works with brands, publishers and high-profile individuals to create and grow passionately devoted communities across digital channels. To do it, she leverages a unique combination of journalism and digital marketing skills honed during two decades working at some of the world’s leading publications and social platforms. Wilson frequently speaks and leads workshops on the subject of "digital campfires" (a term she coined in the Harvard Business Review to describe the types of spaces young people are gathering in online today) to internal teams at brands and platforms around the world such as YouTube and Microsoft.

As the founder and principal of SW Projects (swprojects.co), she has helped brands like Nike, Birchbox, Bumble, the New York Times, National Geographic, Sony Pictures Television, Bustle, Playboy, Overheard LA, and several A-list celebrities reach audiences more effectively.

Prior to founding SW Projects, Wilson ran lifestyle partnerships at Facebook & Instagram, served as an editor at The Huffington Post and Los Angeles magazine, and wrote for several leading publications, including the Economist, People magazine, and The Independent. She has been featured as an authority on digital strategy in Forbes, Women's Wear Daily, Vogue, Fast Company, Stylus’ State of Media 2020 report, at SXSW, and on the Girlboss Radio podcast, among others. She has also written on the theme for AdAge and Quartz in addition to the Harvard Business Review. Wilson is also the creator and host of The Digital Campfire Download, a series where she interviews the entrepreneurial forces behind some of the hottest digital-first brands and platforms today.