Sanjay Sood

Sanjay Sood is a professor of marketing whose work explores the intersection of brands, consumer behavior, and culture. As a faculty member at a prominent business school, Sood focuses on research and teaching that examine how individuals perceive and interact with brands, as well as how companies can achieve and maintain differentiation in competitive markets. His courses attract MBA and executive education participants, reflecting the practical application of his marketing strategy and brand management insights.

Sood has published research on topics including brand extensions, consumer psychology, and marketing strategy in leading academic journals. His work has influenced perspectives on brand architecture and positioning within the marketing industry. Sood is frequently invited to speak at academic conferences, executive education programs, and corporate events, where he presents behavioral research in a manner that is accessible and actionable for business leaders. His analyses of branding decisions and marketing trends have established him as a commentator in media and industry forums.

In addition to his academic contributions, Sood has advised organizations across various sectors on brand portfolio management, customer-centric innovation, and marketing strategy. He connects empirical research with practical case studies, making his presentations relevant for both specialists and general audiences. Through his consulting and executive education work, Sood has assisted companies with repositioning legacy brands, managing consumer trust issues, and launching new products under established brand umbrellas.

Throughout his career, Sood has received recognition for teaching and scholarship from his institution and professional associations. He has held leadership roles within his business school, contributing to curriculum development and mentoring future marketing professionals. In the classroom, at industry events, and in advisory roles, Sood is recognized for his analytical approach and ability to engage audiences in discussions about how brands influence and are influenced by consumer behavior.