Sabrina Prioletta

Sabrina Prioletta is a brand strategist, certified Dale Carnegie trainer, and keynote speaker with more than 20 years of corporate and entrepreneurial experience. She has developed award-winning marketing campaigns and retail initiatives that have accelerated revenue growth on portfolios exceeding $60 million. Prioletta's corporate career includes roles in brand management at Coty, where she worked with global brands such as Adidas and Rimmel, and as brand manager at Molson Coors Canada. She later served as marketing director for The Montreal Gazette, where she navigated shifts in readership and the evolving needs of the media industry.

Drawing on her experience from both client and agency perspectives, Prioletta launched SIVA Marketing, her own brand consultancy. As founder, she leads a team of strategists and creatives who help organizations define and express their brand identity through clarity and alignment. Her work in branding spans sectors including retail, media, finance, aerospace, telecom, and education. Her client portfolio includes BDC, Microsoft, Bombardier, and TEC Canada.

Prioletta leverages the power of archetypes—universal behavioral patterns rooted in Jungian psychology—to help brands uncover their core identity, enabling organizations to connect with audiences, enhance loyalty, and foster a purpose-driven culture. Her training programs utilize ISO-9001 certified accelerated learning methodologies to ensure efficiency, engagement, and measurable outcomes. She also integrates neuromarketing, combining global brand insights with NLP techniques to help clients build authentic connections.

Prioletta is a member of CAPS (the Canadian Association of Professional Speakers), Speakers Bureau of Canada, eSpeakers, and The Speakers Alliance. She is also a TEDx speaking coach. In her keynote presentations, she shares public speaking best practices to equip leaders with tools for influence, negotiation, and sustainable change. Through her work with TEC Canada and Vistage, Prioletta supports leaders in mastering brand and communication strategies that drive sustainable growth.