Roy Juarez Jr.

Roy Juarez, Jr. is a visionary entrepreneur, strategist, and activist whose journey from homelessness to global leadership has positioned him as an internationally respected expert in educational transformation, leadership development, and purpose-driven enterprise. As the founder and CEO of IMPACTtruth, Inc. and Dreams Inked Publishing, Juarez leads two award-winning ventures that turn real-world stories into real-world solutions—empowering institutions and communities across borders.

His work has reached over 1 million students, educators, and leaders across 49 U.S. states and 7 countries, making him a recognized international voice in youth empowerment and systems change. Juarez has forged high-impact partnerships with the Ford Motor Company Fund, the U.S. Army, and leading school systems and universities—building a reputation not only for delivering powerful messages, but for designing sustainable frameworks that drive measurable outcomes.

He didn’t just rise above his circumstances—he turned them into platforms, strategy, and scalable solutions.

At IMPACTtruth, Juarez directs the development and implementation of culturally responsive leadership and social-emotional learning programs that support vulnerable populations and institutional transformation. His work bridges inspiration and infrastructure—engaging students while equipping educators, superintendents, and executive teams with tools that produce real, lasting change.

In 2021, Juarez launched Dreams Inked Publishing, a groundbreaking platform helping youth from underrepresented communities become published authors. To date, over 300 students have released books through his mentorship—many leveraging their stories as tools for college access, healing, and intergenerational legacy.

Juarez is not just a speaker—he’s a systems builder, a culture shifter, and a leader who redefines what’s possible.

He is the author of "Homeless by Choice: A Memoir of Love, Hate, and Forgiveness," used in university classrooms and professional development programs nationwide as a model for trauma-informed leadership, resilience, and enterprise rooted in purpose.

With a business degree, cross-sector influence, and a proven track record of turning adversity into opportunity, Roy Juarez, Jr. continues to lead at the intersection of entrepreneurship, education, and innovation. His mission is simple: to challenge systems, elevate unheard voices, and build what doesn’t yet exist.