Rori DuBoff

Rori DuBoff is a transformation leader and innovation executive with more than two decades of experience at the intersection of strategy, technology, and creativity. DuBoff has worked as a digital strategist across marketing, media, and design, contributing to the evolution of digital strategy from the early days of the Internet to the current era of pervasive connectivity. Her expertise centers on driving market growth through the integration of media, creativity, and technology. DuBoff holds an MBA from NYU Stern School of Business with a focus in marketing and information systems, and a BA from the University of Pennsylvania.

DuBoff's career includes leadership roles at major organizations in the marketing and advertising industry. Before her tenure at Accenture, where she focused on experience strategy and innovation, DuBoff held senior positions at Havas Media Group and Ogilvy. She has advised global companies such as IBM, LG, Unilever, Pfizer, Disney, and Nestlé on digital marketing, media, and advertising strategies. As EVP and Global Head of Digital Strategy at Havas Media Group, DuBoff led planning across digital and integrated media in Europe, APAC, and the Americas. At Accenture Interactive, she served as Managing Director, launching the first immersive content and experiences studio in New York and delivering virtual and augmented reality strategies.

At TBWAChiatDay New York, DuBoff was appointed Chief Innovation Officer, responsible for driving innovation within the agency and helping clients architect comprehensive brand experiences. She was also part of NEXT, TBWA's global innovation practice. DuBoff has contributed articles to Ad Age, Guardian, Campaign US, and Media Post, and has served as a jury member for Cannes Lions, the 4A's Jay Chiat Awards, Festival of Media, M&M Global, the Webbys, Kinsale Sharks, and the Art Directors Club.

DuBoff founded All Things Trust, an independent strategic advisory and research firm focused on the role of credibility in digital experiences. She developed the Trust Stack, a system for evaluating how credibility and clarity strengthen artificial intelligence and digital experiences. DuBoff explores the importance of trust and transparency in digital experiences and remains active in the technology community, speaking at industry conferences and events. Her keynote topics include artificial intelligence, innovation, modern media, virtual reality, and female leadership, providing organizations with insights for navigating the evolving digital landscape.