Robin Fray Carey is CEO and Co-Founder of Social Media Today, LLC, founded in 2007.
Social Media Today LLC helps global organizations create purpose-built, B2B social communities designed to achieve specific, measurable corporate goals by engaging exactly the customers and prospects they most want to reach.
Prior to Social Media Today, Ms. Carey founded and managed Custom Publishing Group, a content publishing and sales development company that collaborated with publishers and their clients to produce printed and online articles, web conferences, and pod-casts.
CPG’s seventeen-year history of working with marketing executives, most recently with BusinessWeek magazine, provided Robin with strong insight into the most efficient use of communications tools on topics ranging from enterprise software to CRM, corporate compliance to corporate volunteering, from business energy needs to business risk management.
Since 2005, Robin has been working pro-bono as Board Chair of Advocacy and Communications for the Women’s Refugee Commission, a non-profit organization which has as its mission the promotion of the well-being of women and children, who comprise 80% of the world’s refugee population.
As Board Member, Robin has participated in strategic planning for the organization, and is working with staff and the Board to adapt to new technologies and to galvanize the group’s advocacy efforts in Washington and abroad.
Robin is a graduate cum laude of the University of Virginia.
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