Robb Wilson

Robb Wilson is a pioneer at the intersection of user experience design and artificial intelligence,and one of the foremost voices on the future of AI agent orchestration. As the CEO and co-founder of OneReach.ai, Wilson’s vision built their pioneering platform for orchestrating conversational AI agents.

He’s the author of "Age of Invisible Machines," the first bestselling book on AI agent orchestration—now in its second, expanded edition. Hailed as “prophetic” and “essential reading” by industry leaders including CTOs at Google, and heads of AI Product at Microsoft, AWS and Meta, the book has become a go-to guide for navigating AI’s next era.

Wilson’s work has guided innovation at global enterprises including PepsiCo, Deloitte, Frog Design, Adobe, FedEx, and Boeing. With over a decade in AI and two decades in UX, his focus is helping organizations design intelligent agents that enhance—not replace—their operational infrastructure.

Before OneReach.ai, Robb founded and led a UX agency that competed with IDEO and frog, created award-winning iOS apps, and was tapped by Apple to help launch the original iPad.

He also co-hosts the "Invisible Machines" podcast with UX Magazine, where he regularly explores how AI can augment human capability and amplify the value of platforms like Celonis. Guests have included NASA chiefs, the father of the Human Genome Project, and heads of AI from Morgan Stanley, Databricks, Adobe, and Figma.