Rob Frankel

Rob Frankel has been called "the best branding expert on the planet". His articles have been translated into six different languages appearing on six different continents. He contributes to and is a source for the  Los Angeles Times, Wall Street Journal, Washington Post, NBC NIGHTLY NEWS, Newsweek, New York Times, National Public Radio, Washington Times, Business Week, ABC-TV, FOX News/Television, CNBC, Associated Press, Reuters and British Broadcasting Corp (BBC).

Rob emerged from the University of California at Berkeley with a degree in Economic History, a major that Rob invented and still exists today. 

After serving eight years hard labor at some of the world's largest advertising agencies, Rob tunneled out  to form Frankel & Anderson, home of Advertising, Marketing & Killer CreativeTM, expanding its client base worldwide.  Today, Rob Frankel consults to clients throughout the world, creating re-vitalizing and monetizing brands.

His latest best-selling book is titled The Revenge of Brand X,:  How to Build A Big Time Brand™ On The Web or Anywhere Else. UPSIDE magazine raves, "This man knows branding."  And MENSA notes, "Overall this is the most amusing-- and also the most interesting and thought-provoking -- book on marketing.  It is required reading on university campuses and in marketing agencies around the world.

Unlike traditional branding theorists, Rob believes "Branding is not about getting your prospects to choose you over your competition; it's about getting your prospects to see you as the only solution to their problem."

In addition to consulting and speaking, Rob is founder of i-legions.com, which builds and manages revenue-generating Branded Communities for clients throughout the world

Speech Topics:

Branding in the Fourth Dimension

Only the Strongly Branded Survive

Branded Community®: the way to generate revenue while building your brand

The Media Implosion: Past, Present & Future of the Web

Turning Users Into Evangelists

The Big Myths -- Why Offline Tactics Don't Port to Online Business

Branding the Successful Alliance

Frankel's Laws of Big Time Branding