Ravi Sawhney

Ravi Sawhney is a distinguished design visionary and the CEO of RKS Design, a firm he founded in 1980. With nearly five decades of experience, Sawhney has profoundly influenced industries worldwide through his innovative methodologies and empathetic approach to problem-solving.

He is the creator of Psycho-Aesthetics®, the pioneering Human-Centered Design Thinking methodology that integrates psychology and aesthetics to unlock deeper emotional connections in design. This groundbreaking framework has been recognized and taught at Harvard Business School, underscoring its transformative impact on both education and industry practice.

Sawhney’s work has fueled breakthrough innovations across healthcare, consumer products, and sustainability. His redesign of the MiniMed 507 insulin pump not only transformed medical device adoption by removing stigma but also paved the way for a $3.6 billion acquisition by Medtronic. His projects with companies such as Unilever advanced sustainable water-saving solutions for underserved markets, while RKS Guitars introduced environmentally conscious materials and modularity into the music industry.

Building on this legacy, Sawhney is now taking Psycho-Aesthetics® into a highly advanced AI platform, merging human-centered insight with cutting-edge technology. This evolution aims to redefine how empathy, creativity, and intelligence shape product innovation, business strategy, and human experiences—setting the stage for a new era of design-driven transformation.

Beyond his design leadership, Sawhney is a prolific author and educator. His latest book, "Psycho-Aesthetics 2.0: Revolutionary Design and Innovation," expands on his methodology and its applications beyond design, emphasizing collaboration and empathy as universal drivers of progress. With over 300 patents and numerous industry awards, Sawhney continues to inspire and shape the future of design, technology, and innovation.