Rahel Bailie

Rahel Anne Bailie is a content strategist and content operations expert recognized as one of the founding voices in the field of content strategy. Bailie began her career as a technical communicator before transitioning to content strategy, where she has developed expertise in content operations, digital content management, and documentation processes. She specializes in developing and managing digital content projects for clients worldwide, addressing the complexities of content management and performance.

Bailie's professional background includes skills in content management, business analysis, information architecture, and communications. She is a founding member of the Kinetic Council, a cross-disciplinary association for information management professionals, and the creator of the Content Integrity Model. Through her agency, Content, Seriously, Bailie analyzes business challenges and helps organizations improve content performance to achieve business objectives, managing both technical and editorial aspects of content.

As an author, Bailie has contributed to the advancement of content strategy and content operations. She co-authored "Content Strategy: Connecting the Dots Between Business, Brand, and Benefits" with Noz Urbina, a book offering practical guidance on implementing and maintaining content strategies. She also co-produced "The Language of Content Strategy" with Scott Abel, which defines key terms in the discipline and features contributions from leading practitioners. Bailie has contributed to various industry books and publications and is a Fellow of the Society for Technical Communication and the ISTC.

Bailie is an international speaker and educator, presenting at conferences and teaching in the Content Strategy Master's Program at FH-Joanneum in Austria. She delivered a keynote at the inaugural content strategy conference, presenting "The Content Strategy Paradox." Her workshops focus on content operations, offering insights into identifying problem areas, calculating ROI, and improving operational models through process analysis.

In her role as Content Solutions Director, Bailie applies principles of intelligent content and digital transformation to deliver operational efficiencies and enhance product lifecycle content. She and her associates provide expertise across the content ecosystem, supporting high-efficiency production of content in multiple languages and formats for clients in industry, government, and the third sector. Bailie's combination of technical knowledge, strategic insight, and consulting experience positions her as a leading authority in content strategy, content operations, and digital content management.