Rúna Magnúsdóttir

Profoundly passionate about her life’s work, and always an Icelander at heart, Runa Magnusdóttir (a.k.a. Rúna Magnús) packs a mighty punch as an entrepreneur, business leader and author. Named by MSN.com among the "Top 10 Speakers to Follow in 2025," she helps leaders move from boxed-in thinking to breakthrough performance — through Exploring Boxes, BeBBY-AI, and the X-Factor Method.

Magnusdóttir has created two EU-Awarded leadership and personal branding programs, and is the author of three books: “Branding Your X-Factor: How the Secret to Your Success is Already Right in Front of Your...”, “The Story of Boxes: The Good, The Bad and The Ugly”, and her latest, “Beyond Gender: The New Rules of Leadership”. She is the co-founder of #NoMoreBoxes The Transformational Movement, Methodology & Lifestyle, the antidote to division and black & white thinking.

By playing a pivotal role in Iceland’s National Assembly of 2009 – where the nation’s leaders came together to reinvigorate the country following the economic crash – she helped to transform and reshape the island’s economic standing.

Magnusdóttir is also the co-founder of NASKAR Investments (a woman-only investment group), and the past vice-president for FKA, the Icelandic Associations of Women Business Leaders. She is also the Global Ambassador for IWIB (International Women in Business). She has spoken onstage at conferences such as HubSpot’s famous Inbound conference, the, Enterprising Women Magazine Awards, JUMP, and Small Business Branding Day, among others. She has received multiple international awards for her work and mission in life including being a 2025 TechWomen4Boards UK Transformational Leadership Award finalist; one of US Reporter's "15 Visionary Leaders Shaping the Leadership World" and one of CIOGlobal Magazine's "10 Promising Businesswomen to Watch", both in 2023; and recognition by the WEF - Women's Economic Forum Awards in 2022.