Philip Schiller

Philip Schiller is an Apple Fellow and longtime marketing leader at Apple, where he has played a pivotal role in shaping the company’s global brand and product storytelling for more than two decades. Widely regarded as one of the most influential voices behind Apple’s marketing and product launches, Schiller has helped introduce many of the company’s most iconic innovations to the world.

Over the course of his career at Apple, Schiller served as Senior Vice President of Worldwide Marketing, overseeing product marketing, developer relations, education marketing, and international marketing initiatives. In this role, he was responsible for the messaging and launch strategies behind breakthrough products including the iPhone, iPad, Mac, and the App Store.

Today, as Apple Fellow, Schiller continues to guide the company’s strategic initiatives, focusing on the App Store and broader developer ecosystem. Known for his engaging stage presence and clear product vision, he has been a central figure in Apple’s keynote presentations and product unveilings, helping translate complex technology into compelling stories that resonate with millions of users worldwide.

With deep expertise in brand strategy, product innovation, and the intersection of technology and culture, Schiller brings a unique perspective on how great ideas become transformative products and global movements.