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Peter Fader Speaker Agent

Peter Fader

Booking Fee Range :
Live Event: $10,000 - $20,000  About Fees
Virtual Event: $5,000 - $10,000
Travels From : Philadelphia, PA, USA

Peter Fader Biography

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities.

He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.

In addition to his various roles and responsibilities at Wharton, Professor Fader co-founded a predictive analytics firm, Zodiac in 2015, which was sold to Nike in 2018. He then co-founded, and continues to run, Theta Equity Partners to commercialize his more recent work on “customer-based corporate valuation.”

Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and coauthor with Sarah E. Toms of the book The Customer Centricity Playbook. He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. In 2017, Professor Fader was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers,” and was the only academic on the list.

All American Speakers Bureau is a full-service talent booking agency providing information on booking Peter Fader for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Peter Fader speaking fees, availability, speech topics and cost to hire for your next live or virtual event.

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Please Note: All American Speakers Bureau is a full-service talent booking agency providing information on booking Peter Fader for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Peter Fader speaking fees, availability, speech topics and cost to hire for your next live or virtual event.

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