Patty Azzarello

Patty Azzarello is a bestselling author, keynote speaker, and CEO and business advisor with an extensive career in the technology industry. Azzarello became the youngest general manager at HP at age 33, led a $1 billion software business at 35, and served as a CEO for the first time at 38. Her leadership roles have spanned general management, marketing, software product development, and sales, with significant international management experience in transforming businesses of various sizes. Previous executive positions include vice president and general manager of HP OpenView, chief marketing officer for Siebel Systems, and president and CEO of Euclid Software.

Azzarello is the founder of Azzarello Group, where she advises CEOs and leadership teams on business growth, executive development, and strategic leadership. Her approach to leadership emphasizes practical strategies and a direct, people-focused philosophy, informed by her progression from entry-level engineer to CEO. This experience provides her with a grounded perspective on leadership in the tech industry.

Azzarello is the author of the business books "Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader AND Liking Your Life" and "MOVE: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks and Stalls." "Rise" offers career strategies for leadership development, networking, and work-life balance, while "MOVE" addresses effective strategy execution within organizations. Both books have achieved bestseller status and are recognized resources in business leadership and career advancement.

Azzarello also authored "Why Is SHE Still Here? My Ungraceful Journey from the Playground to the Boardroom," a memoir that explores her experiences with leadership, gender bias, and vulnerability in the workplace. The book discusses ambition, imposter syndrome, and the challenges of leading as an introvert, providing insights for women and others navigating leadership roles in the technology sector.

Azzarello is an international speaker and has delivered a TEDx talk titled "Reclaiming Humanity at Work." She has contributed to Fast Company and been featured in Forbes magazine. Her work focuses on leadership, executive development, business strategy, and fostering inclusive workplaces in the technology industry.