Mo Bunnell

President and Founder of Bunnell Idea Group (BIG); Creator of GrowBIG, the Comprehensive Business Development Toolkit for High-End Professionals

Mo Bunnell is the founder and president of Bunnell Idea Group (BIG). He is a leading business development strategist who developed the GrowBIG® business development system. The GrowBIG methodology helps companies implement and maintain a consistent business development system that accelerates client acquisition and strengthens client retention. It integrates scalable, high-performance business development rituals into a professional’s daily work life to create perpetual demand and sustainable revenue growth for their products and services. Bunnell is an authority on business development strategy, integration and effectiveness. He honed his skills during his 13-year tenure with Hewitt Associates. As a licensed actuary, he started as a health care consultant with Hewitt and quickly learned that his passion was in building relationships and helping clients solve their problems. After a few years on the consulting side, he shifted his focus towards business development and was soon named the global account executive for two of the four largest Hewitt clients. Bunnell and his teams generated new business in the hundreds of millions of dollars in contract value through selling large, complex outsourcing projects and highly customized consulting arrangements.

He finalized the GrowBIG Integrated System and founded BIG in 2005. His mission is to provide companies with a proven, authentic business development system that is comprehensive, successful and sustainable. GrowBIG Training is 17 modules of intellectual property which cover the breadth and depth of the entire business development process. GrowBIG Achieve is the team-based strategy and execution program that helps companies embed GrowBIG into their culture and management systems following the training.

Bunnell serves as a consultant to management leaders and executives of major companies, helping them build business development strategies for their products and services to drive successful revenue growth. BIG has over 100 clients, including major product companies, global confectionery companies, top law firms, accounting firms, financial service firms, management consulting firms and insurance brokerage firms. These are just a few of the many market segments that have been transformed by BIG.

Bunnell’s business development acumen has been very beneficial to many local and international nonprofits, helping them design a better giving process for their donors and create high-level strategy for their campaigns. BIG is a founding member in Elevate U, a program designed to elevate nonprofits in all areas of business development, strategy, leadership and marketing. He is passionate about being involved in the Atlanta community and helping others succeed.

He received a B.S. in actuarial science with a minor in business management from Ball State University. He is a fellow of the Society of Actuaries and member of the American Academy of Actuaries. He is an active alumni member of Delta Tau Delta and enjoys hosting their chapter consultants each summer for GrowBIG training to help them develop as business leaders.

Bunnell lives in Atlanta with his wife Becky and two daughters, Gabby and Josie. He enjoys the outdoors and is frequently found backpacking the Cohutta Wilderness in North Georgia with his family. To stay in shape and keep up his boundless energy, he plays competitive Ultimate Frisbee year-round and competes at the local, regional and national levels.