Mike Zeman

Mike Zeman is the chief marketing officer at Life360, a family safety and location app, where he leads business and brand growth globally. With more than 20 years of experience in digital marketing, brand building, international expansion, and subscription-based ventures, Zeman oversees Life360's marketing strategy and brand development. He holds an MBA and a Bachelor of Science in business management and entrepreneurship from Southern Illinois University.

Before joining Life360, Zeman held marketing leadership roles at technology companies including Netflix, Google, and Square. At Netflix, he contributed to the company's international expansion, supporting the launch of the service in more than 100 new markets. At Square, Zeman served as global head of integrated marketing, where he launched initiatives such as the multi-market "Everything Your Business Needs. Almost" campaign, highlighting how Square supports small business owners across creative, physical, and virtual channels. He also held senior marketing roles at Publicis Groupe, gaining experience on both the agency and brand sides of the industry.

At Life360, Zeman led the "Family-Proof Your Family" campaign, the first major effort to unify the Life360 and Tile brands under a single creative direction, developed in partnership with creative agency Alto. He also directed Life360's debut Super Bowl ad, focusing on increasing brand awareness among non-users and driving measurable brand growth. Zeman has spoken publicly about marketing's role in Life360's evolution into a family super app.

Zeman has been featured in Ad Age, Adweek, and Marketing Brew, discussing topics such as building a family-focused super app, emotional brand marketing, and the impact of artificial intelligence on marketing strategy. He serves on the board of the Abby Meeske Foundation, a nonprofit supporting families affected by childhood leukemia. Zeman's career spans programmatic innovation, global brand launches, and purpose-driven storytelling, positioning him as a knowledgeable voice at the intersection of technology, marketing, and consumer engagement.