Michelle Jubelirer

Michelle Jubelirer is the founder of Soft Shock, a management and media collective launched in 2025 with longtime collaborator Arjun Pulijal. Rooted in artist advocacy, Soft Shock offers talent management, creative marketing services, brand creation, and creative development/production/distribution across mediums.

Previously, Jubelirer was Chair & CEO of Capitol Music Group, where she became the first woman to lead the label in its 80-year history and was named Billboard’s 2024 Women in Music Executive of the Year. At Capitol, she spearheaded the signings of Doechii and Young Miko, guided Ice Spice’s rise to global stardom, Sam Smith and Kim Petras’ Grammy-winning “Unholy,” and Paul McCartney’s return to the label. She also secured deals with Quality Control and The Wave Music Group, and oversaw artists collectively selling over 400 million albums worldwide.

Before Capitol, Jubelirer was a partner at King, Holmes, Paterno & Berliner, representing M.I.A., Pharrell, Frank Ocean, Tyler, the Creator, and Avicii, among others. She began her career in M&A law at Simpson, Thacher & Bartlett before joining Sony Music. A graduate of UNC-Chapel Hill and Fordham Law, she is also a dedicated advocate for women’s reproductive rights, serving six years on Planned Parenthood’s Board of Directors and is currently on the UCLA School of Music Board.