Matt De La Cruz

Matt De La Cruz is a personal development coach, keynote speaker, and the founder and CEO of The Winning Minds Group and De La Cruz Coaching. With more than two decades of experience in sales, management, and personal development, De La Cruz is recognized for his expertise in leadership training, executive coaching, and motivational speaking. He has studied and trained under industry leaders such as Zig Ziglar, Tom Hopkins, Tony Robbins, and John C. Maxwell, grounding his approach in established methodologies for coaching and leadership.

De La Cruz is a John Maxwell Certified Coach, Teacher, and Speaker, reflecting his focus on leadership development. He is also a member of the National Speakers Association and has received mentorship from prominent speakers including Tom Hopkins, Zig Ziglar, and Jim Rohn. His work centers on helping individuals and organizations achieve their potential through intentional living, goal-setting, and a disciplined mindset.

De La Cruz provides guidance on topics such as work-life balance, goal achievement, leadership and management consulting, and corporate training. The Winning Minds Group delivers corporate training packages, presentations, and individualized coaching sessions for executives across industries. In addition to one-on-one sessions and team-building engagements, The Winning Minds Group hosts public events, including monthly DLC coaching events. His digital series, "Mondays with Matt," features weekly short videos addressing topics related to personal growth, leadership, and professional development.

De La Cruz has trained more than half a million people worldwide. He has served as keynote speaker at events such as the International Executives Association Annual Conference, engaging audiences ranging from Fortune 500 companies to entrepreneurs. De La Cruz is known for delivering content that supports professional growth, leadership skills, and organizational success.