Matt Britton

Matt Britton is America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. Matt's unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow is what separates him and offers unique value for his clients.

Matt's best-selling book titled YouthNation, which debuted at #1 on Amazon's business book list has created the modern day roadmap for corporations large and small alike to approach a generation with power and influence unlike any other emerging demographic in history.

In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe.

In 2016, Matt joined CrowdTap as CEO. a company he incubated and spun-off from MRY in 2011. CrowdTap creates technology which allow for deeper engagement between brands and consumers. Its products foster real-time insights, consumer generated content, and deeper relationships for brands looking to shift the marketing process to a most collaborative one with a brand’s biggest advocates. Recently named one of America’s most promising companies by Forbes CrowdTap services over 100 of the most prominent brands and agencies in the world.