Martin Percy

Martin Percy, an accomplished British filmmaker, has a reputation for creating groundbreaking interactive films and digital learning resources, often utilizing artificial intelligence. He is the winner of esteemed awards such as the BAFTA British Academy Award, an Emmy Award, and eleven Webby Awards, and he has also received a Grand Clio in the Clio Awards. Percy's work includes interactive films for prominent institutions such as the Tate Gallery, the Asian Art Museum of San Francisco, the British Film Institute, the National Theatre, University of the Arts London, BT, and Innovate UK. He has also collaborated with distinguished personalities, including Sir Ian McKellen, Sir Derek Jacobi, and Daisy Ridley.

Some of Percy's notable works include the interactive films "Lifesaver" and "Lifesaver VR", which are designed to teach CPR through simulated emergencies. He has also produced innovative virtual reality films like "Virry VR" and "Virry Happy: Mindfulness in Nature VR", offering interactive experiences with wild animals and promoting mindfulness in natural settings. His participatory documentary "Climate Emergency Interactive" is a pioneering venture, engaging viewers in discussions about the climate crisis. Percy has also developed interactive crisis simulator films like "Real Talk About Suicide" and "Heart Class", which are used for educational purposes in emergency response and CPR training.

As a TEDx speaker, Percy has shared insights on his film "Lifesaver" and the impact of interactive film in saving lives. His innovative approach to filmmaking and commitment to education and training are also evident in his work on adaptive media content like "Interview Coach" and "Votre Coach Personnel". Across a diverse range of topics and formats, from interactive films and virtual reality experiences to web-based educational tools and digital interview training programs, Percy continues to push boundaries and redefine the possibilities of digital learning and interactive media.