Marti Barletta

Marti Barletta is recognized as a leading authority on marketing to women. As president of The TrendSight Group, Barletta developed expertise in gender-focused marketing through an MBA from Wharton and a career at agencies including McCann-Erickson, FCB, and Frankel, where she worked on brands such as Kraft, Kodak, and Allstate. At Frankel, she served as vice president of the packaged goods business and developed the marketing-to-women initiative, Frankly Female. This background in brand strategy and consumer behavior established the foundation for her work in marketing to women.

Barletta is the author of "Marketing to Women: How to Increase Your Share of the World's Largest Market," which outlines strategies for improving sales, profitability, and return on investment by targeting female consumers. The book is available in 26 languages. Her second book, "PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders," addresses marketing to the boomer segment of the women's market. These publications have influenced business strategies across multiple industries regarding female consumer engagement.

Barletta's consulting practice centers on a proprietary framework, the GenderTrends Marketing Model, which explains differences in brand purchase decisions between women and men and how each responds to marketing elements. Her Fortune 500 clients include Diageo, Ford, GE Appliances, Logitech, Pfizer, and Volvo. She has also provided expertise to financial advisors and spoken for firms such as UBS, John Hancock, Genworth, MasterCard, Capital One, New York Life, Mass Mutual, and the Million Dollar Roundtable.

Barletta has been quoted in media outlets including CBS, ABC, MSNBC, NPR, The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, and BusinessWeek. She is frequently invited to speak internationally, presenting in countries such as Chile, Denmark, Dubai, Japan, Norway, Spain, Sweden, and Switzerland for companies, conferences, and associations across a range of industries. Barletta has also worked with Northwestern University's Kellogg Graduate School of Management.