Martell “Marty” Wilburn

Martell "Marty" Wilburn is an executive leadership and strategy speaker known for translating complex enterprise challenges into decisive, human-centered action. With senior leadership experience across United Airlines, Amazon, DHL, UPS and Fortune Brands Innovations, Wilburn has led multibillion-dollar global procurement, operations and transformation initiatives at the intersection of business strategy, technology and culture.

As former head of catering and global procurement at United Airlines, Wilburn managed over $2.3 billion in annual spend while driving cost optimization, supplier innovation and large-scale operational change across highly regulated environments. His work spans AI-enabled decision-making, digital transformation, crisis leadership and stakeholder alignment in moments where failure is not an option. In parallel, Wilburn serves as a trusted advisor and board contributor to multiple academic, nonprofit and civic organizations focused on leadership development and workforce equity.

Wilburn’s talks challenge leaders to move beyond theory to execution, and from strategy to actual cost savings, combining real-world case studies, hard-earned lessons and practical frameworks that audiences can apply immediately. He is frequently invited to speak to executives, emerging leaders and institutions navigating disruption, growth and accountability at scale.