Mark Greeven

Mark Greeven, a distinguished Professor of Innovation and Strategy, currently serves as the CEO of IMD China. His background is rich with academic prowess, including faculty positions at Zhejiang University and the Rotterdam School of Management. In 2017, Greeven's intellectual contributions to the world of business were acknowledged when he was named among the 30 Next Generation Business Thinkers on the renowned Thinkers50 Radar list. This recognition is a testament to his innovative thought leadership and his impactful role in shaping the future of business and strategy.

Not only is Greeven a celebrated academic, but he is also a prolific writer. His authorship of three books on the subject of business ecosystems and innovation in China showcases his deep understanding of the contemporary business landscape and the complexities of innovation. His research, featured in international academic journals and global media, further establishes his authority in the field. In addition, Greeven's fluency in Chinese has enabled him to collaborate effectively with innovative Chinese companies and entrepreneurial multinationals, granting him invaluable insights from the world's second-largest economy.

As the Co-director of the Building Digital Ecosystems program at IMD and a founding member of the Business Ecosystem Alliance, Greeven is at the forefront of exploring new paradigms in business and innovation. These roles affirm his commitment to fostering collaboration and nurturing innovation, integral elements for thriving in today's fast-paced, digital-centric world. His extensive experience and keen insights make him an influential voice in the discourse on business strategy and innovation.