Marissa Solis

Marissa Solis is a marketing executive with more than 25 years of experience in brand management, consulting, and sports marketing across the United States and Latin American markets. Solis holds a Bachelor of Science in international economics from Georgetown University and a Master of Arts in public policy from the University of Texas at Austin. She began her career in brand management at Procter & Gamble Latin America, leading marketing initiatives for brands such as Ariel, Downy, and Pampers throughout Central America and the Caribbean. Solis later worked as a management consultant at Deloitte Consulting and contributed to political communication campaigns in Texas and Mexico before returning to consumer marketing.

Solis spent nearly two decades at PepsiCo, advancing to general manager and senior vice president, where she oversaw an $18 billion food and beverage portfolio. She led shopper marketing and sales for major retail partners including Walmart, Target, and Costco, and directed culinary innovation and marketing for Frito-Lay's food service division, launching a frozen snacks line that exceeded $100 million in its first year. Solis led the creation of PepsiCo's first cross-functional Hispanic business unit, which doubled beverage sales among U.S. Hispanic consumers and received industry recognition. Her work on the Cheetos, Doritos, and Tostitos brands earned several Reggies, Sports Clios, and a Grand Prix Cannes Lion. She was named one of Adweek's Most Powerful Women in Sports for her role in the NFL and Frito-Lay partnership.

The National Football League recruited Solis to lead its global brand and consumer marketing group, where she oversees national advertising, traditional and digital media, in-stadium marketing, social justice initiatives, and new fan development, reaching more than 400 million fans worldwide. Solis has played a key role in expanding the NFL's broadcasting partnerships with Amazon Prime and YouTube TV and has supported the league's international growth in markets such as the United Kingdom, Germany, and Brazil. Her team earned a Sports Emmy for the "She Runs It" Super Bowl campaign featuring flag football athlete Diana Flores and has produced Super Bowl advertising recognized on USA Today's Ad Meter.

Solis is an advocate for diversity, inclusion, and purpose-driven leadership. She has spoken about her experiences as a Latina executive in corporate America, using her platform to support underrepresented communities and promote diverse talent. Solis serves on the board of directors of Consolidated Communications and several nonprofit organizations, including Melville Family Foundation and Make-A-Wish Foundation of North Texas. A third-degree black belt in tae kwon do, Solis applies discipline and determination to her work in brand strategy, multicultural marketing, and authentic storytelling.