Marie Swift

Marie Swift is President and CEO of Impact Communications, a full-service marketing communications firm serving a select group of independent financial advisors and allied institutions. Impact Communications works solely within the financial services industry. The firm has two service lines – one for highly-successful independent advisors and one for the institutions that support independent advisors.

A thought leader for thought leaders, she is known for bringing some of the industry's best and brightest voices together for dialog and debate. Her Best Practices in the Financial Services Industry blog provides insights and advice for financial advisors and the institutions that serve them. She is known for bringing good ideas to financial advisors through her speeches, presentations, podcasts and written works. Over the past twenty years, her articles and expert comments have been published by Forbes.com, MarketWatch.com, Barron’s, Wall Street Journal, Executive Roundtable Journal, NAPFA Advisor magazine, MorningstarAdvisor.com, Horsesmouth.com, Financial Planning magazine, Financial Advisor magazine, On Wall Street magazine, Research magazine, RIABiz.com and ThinkAdvisor.com.

She is always tinkering with marketing formulas and bringing fresh innovative ideas to the financial services industry. PR, social media, digital presence, selling skills, and all forms of marketing and professional communications are her key areas of expertise.

Prior to establishing her own marketing communications firm in 1993, she served as Director of Corporate Communications for Worldwide Investment Network in Irvine, California, where she helped FNIC’s then #1 Top Producer attain and maintain that title for five consecutive years. She managed a staff of twenty that supported two-dozen successful registered representatives, estate planners and wealth managers.