Marc Mathieu

Marc Mathieu is a marketing and transformation executive whose career spans major consumer and technology brands. Mathieu brings executive experience from companies including Salesforce, Samsung, Coca-Cola, and Unilever. He is recognized for work in AI transformation, brand innovation, and integrating creativity with technology and purpose-driven strategy.

Mathieu's early career included roles at Coca-Cola and Unilever. As senior vice president of global brand marketing at Coca-Cola, he contributed to the company's turnaround with the "Open Happiness" strategy and oversaw the global campaign "Coke Side of Life." He launched Coke Zero in 50 markets and developed the sustainability platform "Live Positively." After Coca-Cola, Mathieu founded the strategic brand consultancy BeDo, focusing on building purpose-driven brands and aligning marketing with sustainability. At Unilever, as senior vice president of global marketing, he developed the global marketing strategy "Crafting Brands for Life," aimed at building brands with purpose. He also oversaw programs such as Project Sunlight, a consumer initiative to encourage sustainable lifestyles, and The Unilever Foundry.

As chief marketing officer of Samsung Electronics America, Mathieu played a key role in digital innovation and brand transformation. He contributed to the development of Samsung 837 in New York City, a cultural destination and marketing center. He led the "Do What You Can't" mobile marketing campaign and launched the Creators platform, collaborating with digital storytellers to highlight how Samsung technology enables content creation and sharing. Mathieu guided the brand through the Note 7 crisis, leading efforts to restore global brand reputation. His work earned recognition from Forbes and Business Insider for marketing leadership and storytelling across platforms.

At Salesforce, Mathieu co-founded the Emerging Tech Studio and led AI transformation initiatives, helping enterprises leverage data and automation. He later joined Venn, an intelligent resident operating system, to lead its AI strategy. Mathieu is a keynote speaker and thought leader, offering insights on marketing, AI-driven transformation, and human-centered brand building.