Maha Abouelenein

Maha Abouelenein is the CEO and Founder of Digital & Savvy, a global communications consulting firm with offices in the United States and the United Arab Emirates. She is a bestselling author, entrepreneur, and a leading voice on storytelling in the age of AI. With more than 30 years of experience advising Fortune 500 companies, governments, high-profile executives, and celebrities, Maha specializes in personal branding and reputation management. Her mission is simple: to help people tell their stories and stay culturally relevant.

Today, Abouelenein brings decades of experience working with some of the world’s most influential organizations and leaders to a broader audience. She speaks on stages around the world, trains executives, and empowers teams to communicate with clarity and impact. Through her online coaching programs, she has scaled her expertise to help individuals strengthen their personal brands and storytelling skills.

Her book, “7 Rules of Self-Reliance: How to Stay Low, Keep Moving, Invest in Yourself, and Own Your Future,” is a practical playbook for betting on yourself and achieving both personal and professional success. The book explores the importance of creating value for others, building long-term relationships, and committing to lifelong learning—essential tools for thriving in today’s fast-paced world.

Raised and educated in the United States by Egyptian parents, Abouelenein operates comfortably across both Western and Arab cultures, offering a unique global perspective. She often serves as a bridge between cultures, helping unlock business opportunities in the Middle East across the technology, sports, entertainment, hospitality, and food and beverage sectors.

Abouelenein currently serves as an Advisor to BRIDGE Alliance Abu Dhabi, Lockchain.ai, JumpShot (the Topgolf of Basketball), and the Global Gaming League. She also sits on the Global Board of Directors of the Associated Press and the Animal Humane Society. Throughout her career, Abouelenein has led communications for some of the world’s largest technology companies in the Middle East—including Google, Netflix, Udacity, and Careem (Uber’s Middle East acquisition). She played a key role in expanding global PR firm Weber Shandwick across the region, helping establish 18 offices and leading the firm’s Cairo operation. Earlier in her career, she supported the largest IPO and the largest acquisition in Egypt’s history at Orascom Telecom, and managed sports marketing, promotions, and strategic partnerships for the Olympics, NASCAR, ATP Tennis, Women’s Hockey, and the NFL while at General Mills.

Abouelenein has been recognized as one of the Most Influential Women in Dubai, one of the Most Impactful Egyptians, and was nominated as one of Forbes’ Power Women of the Middle East. In the United States, PR News named her one of the Game Changers in the PR Industry, and the Minneapolis/St. Paul Business Journal recognized her as one of Minnesota’s Leading Women in Business. She is also a contributor to Forbes and Entrepreneur Magazine.

A dual citizen of the United States and Egypt, Abouelenein is an avid tennis player and resides in Wayzata, Minnesota.