Lori Richardson

Lori Richardson is a B2B sales strategist, author, and keynote speaker with a career spanning more than four decades in sales. Richardson founded Score More Sales to help companies grow revenues through strategic sales efforts, drawing on extensive experience in B2B sales and leadership roles. As founder and CEO of Score More Sales, a B2B sales strategy firm, she assists mid-sized companies in addressing key sales issues, including recruiting, retention, building inclusive sales teams, process optimization, pipeline management, and leadership development. Her clients include organizations in the technology, telecom, manufacturing, distribution, and professional services sectors.

Richardson's career in sales began after transitioning from teaching to technology sales, where she gained exposure to a range of industries and business models. After building a career in tech sales, she launched Score More Sales, a consultancy focused on helping organizations refine their sales strategies and develop stronger teams.

Recognizing the lack of women in sales and sales leadership roles, Richardson founded Women Sales Pros, a community of women sales experts offering consulting and coaching to help companies build more diverse sales teams. As president of Women Sales Pros, she works to increase the representation of women in sales, including in AI-powered and sales leadership positions. Richardson also created The She Sells Summit, bringing together multiple women-in-sales groups for virtual events, and hosts the award-winning "Conversations with Women in Sales" podcast.

Richardson is the author of "She Sells: Attract, Promote, and Retain Great Women in B2B Sales," a book that has established her as a thought leader in sales and a national speaker. She serves as a sales coach at Harvard Business School. Richardson has been recognized as a top sales influencer by Salesforce, LinkedIn, and other organizations.

Richardson speaks to CEOs on topics such as sales growth, mindset, and the value of a strong sales culture. She is known for helping companies scale their sales teams and for her expertise in both the art and science of sales. Through public speaking, teaching, writing, and podcasting, Richardson continues to influence the B2B sales industry, advocating for revenue growth and greater inclusion.