Lisa Kennelly

Lisa Kennelly is a marketing executive and growth strategist with a background spanning journalism, agency work, and venture-backed technology startups. Kennelly began her career as a sports journalist before moving into communications, public relations, and social media agencies, developing a strong foundation in messaging and storytelling. She holds a degree from Harvard University and has gained expertise through hands-on experience in both the United States and Europe.

Kennelly established herself in the startup sector as head of marketing at Clue, a mobile app focused on female reproductive health, where she played a key role in shaping the brand’s identity through distinctive design choices. She later served as chief marketing officer at Fishbrain, a mobile app and platform that provides map-based tools, fishing forecasts, and social networking for anglers. At Fishbrain, Kennelly managed a team responsible for brand positioning, product marketing, business development, and e-commerce, and led marketing expansion through SEO, influencer partnerships, and offline marketing in key U.S. angling markets.

Kennelly is global product marketing strategist at Klarna, a leading fintech company, where she directs strategic positioning, promotion, and messaging for consumer product offerings. She collaborates across product domains—including app, card and banking, and payment methods—to support growth, marketing, and brand initiatives. Kennelly’s expertise in data-driven retention and user engagement has led to multiple appearances on the "Mobile User Acquisition Show," where she has discussed retention strategies, personalized tactics, and the importance of data in mobile marketing.

In addition to her corporate work, Kennelly mentors and coaches founders and marketers through accelerator programs such as Norrsken, First Round Fast Track, GrowthMentor, and Techstars. She also holds advisory roles at TATAM Digital and Antler, supporting new venture development. Kennelly has taught courses on growth and marketing strategy through Maven, drawing on her combined experience in editorial, startup operations, and global fintech to provide practical guidance on growth, brand building, and consumer technology.