Libby Rodney

Libby Rodney is the chief strategy officer at The Harris Poll, where she leads the Thought Leadership and Futures practice, guiding Fortune 100 and Fortune 500 clients through the evolving intersections of data, culture, and business. Rodney has spent nearly two decades consulting with major brands and industry leaders, helping them anticipate societal shifts and develop differentiated market positions. Her expertise includes branding, product launches, consumer insights, digital trends, and innovation. Her research has been featured at events such as Davos, Cannes, SXSW, and CES, highlighting her role in market research, consumer trends, and business strategy.

Rodney is a founding member of Chief, a private network for executive women, and has previously led strategy departments within agencies including WPP and Publicis Groupe. As the creator and co-host of "America This Week Podcast" and the writer behind "The Next Big Think!", Rodney provides data-driven commentary on trends shaping the future, focusing on consumer behavior, digital innovation, and cultural analysis.

Rodney has presented research on consumer behavior, including the role of joy and AI-driven personalization in online shopping, and has contributed to industry events and media platforms. She is recognized for distilling complex trends into actionable insights for organizations navigating change. Rodney’s ongoing projects include studies on Gen Z women, fintech adoption, and the future of retirement, reflecting her focus on emerging business opportunities and societal challenges.