Lejuan James

LeJuan James, born Juan Atiles and of Puerto Rican and Dominican descent, is a bilingual social media comedian, content creator, and author recognized as a leading Latino voice in digital entertainment. James began his comedy career by sharing short skits on Vine, where he created videos based on the experiences of Hispanics in the United States. His content, featuring a range of personalities including his parents and himself, resonated with audiences familiar with Latino culture and quickly garnered millions of views and followers. His stage name is a playful nod to basketball player LeBron James and has become associated with humor about the Latino experience in America.

James expanded his reach to Facebook, YouTube, and Instagram, where his profile, describing himself as "Author of Definitely Hispanic, Representing for all Latinos," has attracted a large following. He is credited with bringing Latino family humor into the digital spotlight, bridging generational and cultural gaps through comedy, and often highlighting immigrant life. James is represented by WME Entertainment, a talent agency known for its roster of prominent actors.

Beyond social media, James has participated in mainstream entertainment and brand partnerships. He has signed deals with major brands and appeared in films and music videos, including Walt Disney Pictures' "Pirates of the Caribbean: Dead Men Tell No Tales" and Camila Cabello's "Havana" music video, where his 'grandma' character was featured. He was also featured in an episode of the NBC series "One Heritage, Two Generations" with his mother and attended Univision's Youth Awards alongside Rudy Mancuso.

James is recognized as one of the fastest-growing social media influencers and comedians, with over five million followers across digital platforms. His cultural impact was acknowledged with the Hispanicize Latinovator Award, which honors Latino celebrities, business professionals, and other high achievers. James joins a roster of Latinovator Award recipients that includes Rita Moreno, Soledad O'Brien, Rosario Dawson, Lele Pons, Emilio Estefan, and Luis Fonsi.

James is the author of "Definitely Hispanic," a collection of essays reflecting on his early life as a Hispanic in America. The book captures relatable moments of growing up in a household with traditions distinct from those of his peers and offers insights into his culture and community. Through viral video sketches, brand collaborations, and writing, James continues to highlight Latino culture and the Hispanic experience in the United States.